Our Story

 
 

ISI Elite Training is a highly diverse community with people from all walks of life working to get stronger, healthier, and maximize life to the fullest.

Our philosophy has always been to create a motivating, encouraging, and result-driven ecosystem for all fitness levels. We believe that to be the industry leader, it takes patience and care for each member as if they were our only member.  It is our mission to constantly change each persons relationship with fitness so that they can use it as a vehicle to fully step into their potential and live out their purpose.

Without substantial disappointment, rejection, and low self-esteem ISI would have never cease to exist.  Every obstacle always has opportunity.

As a high school athlete with big dreams of playing NCAA Division 1 baseball, there was nothing that was going to get in my way.   Unfortunately, my biggest obstacle was me.  I was overweight, slow, and in no way resembled a future collegiate baseball player.

I am originally from Cedar Rapids, Iowa and it was my dream to play for the Hawkeyes.  After attending a baseball training camp at University of Iowa, in my junior year of high school and being told that qualify to play for them was not an option, I had a decision to make and this is where my life forever changed…

Rejection fueled my drive, dreams directed me, and my passion collided with purpose.  If it was to be, it was up to me.  I chose to take responsibility for my body, and went on to lose close to 70 pounds.  Once I took responsibility for my actions and elevated my work ethic, doors started to open and obstacles turned to opportunities.  I was very fortunate to go on and have a very successful NCAA Division 1 baseball career at Coastal Carolina University.

In my time at Coastal Carolina I was able to extract a lot of life lessons.  Two major things I took away from my time in athletics was the power of camaraderie and the amplitude of influence the people I hung out with consistently had in my life.  This is where the name to our brand was born.  Proverbs 27:17 states that “iron sharpens iron as one man sharpens another.”  To me, this bible verse embodies what it means to maximize our time on Earth which allows us to step into our passion to live out our purpose.  

Inspired from my own transformation, I was on a mission to help anyone that had the humility to allow me to help them.  In 2013, my wife and I opened our first ISI Elite Training facility.  

Fast forward five years, and humbled to be surrounded by an incredible team across 5 locations who relentlessly pursues our mission everyday.  Without our members, our coaches, and the support of my family, ISI would not be what it is today.  

Our story is just beginning, as we are in pursuit of taking our mission to the world in 2018!